WhatsApp Is Free: Everything Stays The Same

The news of the day is, without doubt, that WhatsApp will cease charging a dollar a year to its users. However, very spectacular sound, even the change of business model that applies to everything remains exactly the same as yesterday.

How can this be? All the same? If they have flowed rivers of ink on this issue, from the specialist press (no more than look at everything we’ve got on the subject) to the more general. Well Yes, everything remains the same, we are going to see why.

The majority of users do not pay by WhatsApp

In Spain, almost everyone uses WhatsApp. And everyone know someone who systematically refuses to pay the annual subscription by principles. And although ever have been any scare (a ban that can last for a few days) normally just renewing only for a few months.

The official figures are scarce, but there are some data. In 2013 it had 400 million users and entered but only $ 10 million. In 2014 revenues rose to 15 million but $ 600 million users.

The reason is obvious: how complicated of an instant messaging service is to achieve a good market share. Some, even being free and with very good quality (for example Telegram) fail to reach a critical mass as having WhatsApp. WhatsApp would have been more aggressive charging its users and that it had a dominant position, but history shows that it is not so complicated to stop being the first and becoming irrelevant (ICQ, MSN, Gtalk…).

Therefore although we are giving the news with fanfare that WhatsApp happens to be free, was it for the majority of the people. And for which it paid, in the end, the annual cost was less than the price of a coffee… irrelevant (despite the cloud of dust that rose when he began to collect).

The business model change was imperative

The second thing we have explained with great profusion media is that WhatsApp ceases its business model of charging the user and focuses on the corporate communication market to get the money. But really is liable to change and has nothing to do with that WhatsApp no longer charge.

One of the problems that have messaging applications is How to return the number of users. Charge is complicated, as we have seen. And put advertising on something as personal as a private communication is problematic. So almost all are decanted by collect to companies or sell plug-ins that enrich the capacity of communication.

WhatsApp road was clear. The investment of Facebook in the enterprise (21,800 million dollars) imposed a serious business model and there is a clear demand by companies using WhatsApp to communicate with your customers.

The nostalgic whatsapp of payment have nothing to Miss

Everything I have read today whatsapp what most caught my attention is a comment by my colleague at El Blog Salmón, Javier Navarro:

@jesusmargon @paolo_fabio @elespanolcom liked rather than outside payment, if it happens to be free we will have to think of alternatives.

— Javier (@newjavier) January 18, 2016

Why you liked to be payment WhatsApp? Almost the only thing I have heard in recent years from that WhatsApp is decided (albeit not in very firm way) to charge its users have been complaints. However pay for something gives you a guarantee: you are paying for a product and you are not the product of a third party.

@jesusmargon @paolo_fabio @elespanolcom but soon ran the risk of losing the fee if did not like users, no longer.

— Javier (@newjavier) January 18, 2016

If WhatsApp is focused squarely on providing services for companies contact us user experience would change significantly. And is that it would be offering their real customers (companies) what they ask for, something that is normal. Instead while they charge users of messaging client that content would change. It seems logical, but it is not so.

Even though they continued gaining users WhatsApp fails to be profitable (and less if we take into account the price paid by Facebook) with revenues from users. Rather they should have gotten it injected money into the platform and revenues from users would be ridiculous comparatively. In fact they would be so ridiculous that they have decided to delete them all to prevent it from being a barrier to entry for new users.

If you really We would like a platform for instant messaging that focuses on customers based on charging them and make a product focused on them maybe we should look corporate tools of this type. Slack (outside the very limited free version) costs about $7 a month. Are we willing to pay that for a product focused on us? I don’t think so.

WhatsApp is now free but it was for most of its users. And does not change its business model because really had none. In other words, everything remains the same. If anything they have found a way to make money.

Gallery

How to Create an Android App: Everything You Need to Know

How to Create an Android App: Everything You Need to Know

Source: www.makeuseof.com

Miami Vice

Miami Vice

Source: mrsaltandpepper.com

Miami Vice

Miami Vice

Source: mrsaltandpepper.com

Invoicebus Is the Painless Solution to Automated Invoicing …

Invoicebus Is the Painless Solution to Automated Invoicing ...

Source: www.makeuseof.com

This Is Not A Drill: Tarte Is Having A Big Sale And You’ll …

This Is Not A Drill: Tarte Is Having A Big Sale And You'll ...

Source: www.buzzfeed.com

This Is Not A Drill: Tarte Is Having A Big Sale And You’ll …

This Is Not A Drill: Tarte Is Having A Big Sale And You'll ...

Source: www.buzzfeed.com

Everything changes and nothing stays the same but as we …

Everything changes and nothing stays the same but as we ...

Source: behappy.me

Things change, but some feelings stay the same.

Things change, but some feelings stay the same.

Source: boardofwisdom.com

Quote About create your vision to create your future …

Quote About create your vision to create your future ...

Source: sayquotable.com

SOMETHING’S GOTTA CHANGE THINGS CANNOT STAY THE SAME …

SOMETHING'S GOTTA CHANGE THINGS CANNOT STAY THE SAME ...

Source: www.keepcalm-o-matic.co.uk

Looking to the past for the future of marketing – Oh My …

Looking to the past for the future of marketing – Oh My ...

Source: ohmyhandmade.com

“Management is at its best when things stay the same …

“Management is at its best when things stay the same ...

Source: www.pinterest.com

Nothing stays the same Everything will change. I promise …

Nothing stays the same Everything will change. I promise ...

Source: whisper.sh

We all want things to stay the same. Settle for living in …

We all want things to stay the same. Settle for living in ...

Source: www.picturequotes.com

I have been blind expecting everything to stay the same.

I have been blind expecting everything to stay the same.

Source: www.idlehearts.com

Things Will Never Stay The Same

Things Will Never Stay The Same

Source: vistasofhope.org

So the more things stay the same, the more they change …

So the more things stay the same, the more they change ...

Source: www.picturequotes.com

Yes or NO Oui ou Non Quebec Sovereignty. Rene Levesque …

Yes or NO Oui ou Non Quebec Sovereignty. Rene Levesque ...

Source: slideplayer.com

John Knowles Quote: “So the more things stay the same, the …

John Knowles Quote: “So the more things stay the same, the ...

Source: quotefancy.com

Some Things Never Stay the Same

Some Things Never Stay the Same

Source: www.allmusic.com