The Iphone As An Advertising Platform-Auto-Apps Part 1

Car makers conquer the Top25 of the free apps
If you look around these days in the App-Store, you’ll immediately notice some familiar names when you look at the list of the most downloaded apps: BMW on position 1, Volkswagen on position 4, Mercedes-Benz on position 6 And Seat in place 14. It seems as if the car manufacturers in the Apple devices an interesting advertising platform opened up: With games so you try to sell vehicles. For Otto-Normal users but only one thing counts: What are the games? Before I dedicate myself to the typical racing games in the second part, let’s take a look at the games of the premium providers Mercedes and BMW. Because even if in both apps cars play the main role, it is not about the classic curve hitting.
“Expression of Joy” campaign . And there one should say again, the car makers would be bad…

As a racing game, the Z4 game thus goes through less, but much more than gimmick for intermediate. Even if you can put your “painted” Picassos online, the driving soon loses its charm. After all, the car is beautifully modeled, sounds great thanks to original engine sounds and controls itself with virtual pedals and the Accelerometer steering quite well. The “Lite” version is, by the way, only a preview of the full version, which according to developer Artificial Life, inc. In May this year. If you want to view the whole thing in moving pictures,Youtube has the opportunity to do so.

Mercedes Benz Quartet-Edition Museum
The name reveals everything: Mercedes Benz puts the player back to school and brings the good old quartet virtually to the iPhone. The choice of playing cards in the “Edition Museum” ranges from the pioneers of the automobile industry to the latest precious sleds-of course, only vehicles with a star can be found. Depending on the model you have to score either with the year of construction (the older the better), the number of cylinders, the maximum speed, the power, the displacement or the length to remove the card. Cool is that you can choose who you want to play against. The opponent is either a computer opponent that can be adjusted in difficulty or a human player against whom you can compete on the Internet. This is, of course, a great feature. There is even an online lobby where you can choose your opponent and in the first glance you can see how well the opponent plays in the quartet. For winning the game, you will be awarded stars and points, which are a particularly successful player. This motivates in the long run additionally.

According to eningbo, the presentation of the game is great: the simple control, a clear presentation, beautiful looking high-resolution pictures, a great intro video and the info button, which can be used to inform you about each vehicle pictured, make the Mercedes quartet game A round thing.The good old card game has mastered the leap into the virtual world so bravely. I am already looking forward to the next version, provided there will be one. How about an “Edition Racing Cars”?

Although the German premium manufacturers do not deliver a fair car racing game, “BMW Z4-an expression of joy” and the Mercedes-Benz Quartet “Edition Museum” are very successful breakers. And what does this proverb mean? A gift horse…