Apple says it ignores Flash as a bad and outdated app.
In fact, what lies behind this decision is an open war on Adobe, a company in which Apple has already had a 20% stake.
By the way, Apple and Adobe were already great partners, when the first one sold their iMacs desktops having as a sales call the programs of Adobe, like Photoshop and the printing technology of Postscript.
According to Adobe executives, restricting the use of Flash on Apple devices is just a business decision.Steve Jobs himself admits, for example, that it is much better to sell games on the App Store than to be tied to the free games in Flash.
The most ironic side of this battle is that most Flash content developers – who have always been fans of Apple products at photionary.com – are now barred from creating applications for iPhones, iPads and iPods.
What Steve Jobs is right about
In an open letter posted on Apple’s website, Steve Jobs listed the reasons for not adhering to the use of Flash:
Closed system – “Adobe Flash products are 100% proprietary.They are available only to Adobe, and Adobe has exclusive control over pricing, development, etc. …”
Market dominance – “Adobe has been saying over and over again that Apple mobile devices can not access” the entire web “because 75% of web videos are in Flash,”he said.
“What they do not say is that almost all of these videos are also available in a more modern, H.264 format, and can be viewed on iPhones, iPods, and iPads.The You Tube, with an estimated 40% of videos on the web.”
Security issues – “Recently Symantec highlighted Flash for having one of the worst security records in 2009. We also know firsthand that Flash is the number one reason to crash on Macs.”
Battery life – “To achieve a longer battery life when playing videos, mobile devices need to decode the video in hardware;Decode it into software uses a lot of power.”
“The difference is huge: on an iPhone, for example, H.264 videos can be played for about 10 hours, while software-decoded videos run for less than 5 hours before the battery is fully discharged.”
Designed to be used with the mouse and not touch screen – “Flash is designed for computers that use a mouse, not for touch sensitive screens.For example, many Flash sites rely on “rollover”, which open menus or other elements when the mouse arrow passes over a specific location.
The Flash content developers themselves confirm that the biggest problem really is this, the inability to override the mouse click.
Future – “Flash was created during the era of the personal computer – for PCs and mice.Flash is a successful business to Adobe, and we can understand why they want to put it in other places besides computers.But the mobile era is about appliances with less power, touch interfaces and open internet standards – all areas where Flash is small.
The avalanche of applications for mobile devices from Apple demonstrates that Flash is no longer required to watch videos or consume any kind of web content.And the app’s 200,000 apps prove that Flash is not necessary for tens of thousands of developers to create rich graphics applications, including games.
New open standards created in the mobile era, such as HTML5, will triumph in mobile devices (and PCs as well).Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”
Let’s combine:all these arguments from Steve Jobs are very well grounded.But how to explain Apple’s decision not to accept the use of Adobe programming tools for Apple applications?
Adobe’s response, as might be expected, was immediate.According to Lee Brimelow, executive of the company, Apple’s initiative “is a scary move that has no rational explanation, except that the company wants to control tyrannically about developers and, more importantly, wanting to use the developers in His war against Adobe.”
Some Adobe employees went further, driving unfriendly words against the now-arch rival:”Apple, go get …”.
In addition, Adobe has launched an advertising campaign with the slogan “We Love Apple.”What we do not love is the fact that anyone wants to take the freedom to choose what to create, how to create and what you do on the web.”
“When markets are opened, anyone with a great idea has a chance to drive innovation and find new consumers.Adobe’s business philosophy is based on a premise that in an open market, the best products will win in the end – and the best way to compete is to create the best technology and innovate faster than its competitors.”
Purchases made in app stores have now reached billions of dollars.Only in the App Store have been downloaded more than 10 billion applications, against the 3 billion downloaded from Andriod Market, Google.
Apple is already the most valuable company in the United States, behind only the powerful Exxon Mobil.The company had its market value increased by more than US $ 100 billion in 2010. And its actions do not stop growing.
Well, in the face of this scenario, maybe someone should tell Adobe executives that the free and free internet era is over.
And that if the consumer concludes that using Flash is important when browsing the web will simply buy devices that accept this technology.
Believe: Microsoft supports Apple
Whoever thinks that Apple is alone in this open war against Adobe is wrong.Microsoft is also at the side of Apple.”Flash has some issues, especially in relation to instability, security and performance,”says Internet Explorer operations manager Dean Hachamovitch.
HTML5 language, the solution
Apple and Microsoft are betting on HTML5 instead of Flash.Now Adobe itself seems to have surrendered to this new language.Your new Creative Suite packages support HTML5.
Read more about HTML5 on Wikipedia.