Fashion Time Machine: Virtual Reality Video Unites Fashion

In love with film and fashion history, Leticia Lena, a student of Fashion Design of the Centro Universitário Belas Artes decided to use technology to create a virtual journey in time through costumes of Old Hollywood. The video titled Fashion Time Machine or time machine fashion, was inspired by the book the author Alexandra Farah, 101 movies for anyone who loves Fashion and is available on Youtube in 360°.Fashion Time Machine: Virtual Reality Video Unites Fashion

 

Leticia Loureiro was get in great classics produced between the decades of 1920 to 1970, inspiration to create the styling of the production. Among the films, Sabrina and Annie Hall are the most famous, but there are still chosen productions with costumes by Coco Chanel, as is the case with the feature film the rules of the game, Jean Renoir, and Yves Saint Laurent, who created the costumes for the Belle de jour, Buñuel.

The short part of the Fashion360 project and tells the story of a girl in search of your own style that travels in time to meet women from other decades in love with cinema and fashion. To meet these girls, the student will adopting iconic elements of each decade, defining a unique and contemporary style.

Virtual Reality Video Unites Fashion 1

“The plot represents my passion for history of fashion and how the film influenced the way we dress” punctuates Loureiro, that took about a year between the development of the screenplay, the gold prospecting and production and completion of the film.

According to vintagesfinder,  a tribute to retro universe and passionate about cinema, everyone involved in the project live vintage day in and day out. “I have a retro blog and he helped me find the right people for this project, all actresses are real people who are passionate about for decades that represented”, explains the Director.

The Fashion360 also had the support of the Design Lab and immersive experiences the fine arts and with production and editing of student Alexandre Mendonça, responsible for other projects in 360° in the institution.

The objective of the project is to approach the public processes and topics related to fashion an entertaining and immersive way. Considered one of the big bets on technology, virtual reality has been gaining market share, especially in fashion, in large shows and backstage of fashion weeks. However, the proposal to create a fashion story is daring and it was a great challenge which resulted in your final project at the Centro Universitário Belas Artes.

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The idea now is to take the project forward and show the other side of the fashion world. “There is a world beyond the parades and the sketch when it comes to fashion and very few people have access to it. Virtual reality allows me to show places and processes that many people would have the chance to see if they were inserted in between”.

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