Facebook Wants You to Call More through a of Messenger

Already long time that Messenger for Android app allows calls using VoIP, and almost a year that also works in video format. But it should not be enough for Facebook because one of the versions of a/b test which has reached some users has sent this option to prominently.

The war to centralize the everyday use of smartphones has brought many changes to Messenger in recent months, starting with the new design along the lines of Material Design and ending with the introduction of simple mini-games to liven up the time free basketball and chess, passing through utilities such as the multi account.

In this version of Messenger, button to place calls happens to a priority position in the bar of actions at the top of the app at the same level as the messages or Contacts tab. In fact, once inside this section is a list with the last people that have talked almost identically to the previous.

In this way, the user has far able to make calls and who speaks, as happens in other apps for communication with a voice like WhatsApp. Before, however, it was necessary to first access the particular profile of the person you want to talk, and then look for the call or video call button.

In the past two months, Facebook has gotten more news to its applications for Android social networking and communication in all of the last half of 2015. A strong push that conveys a sense of topicality and improvement, although not all changes are deep or productive. And just when you are about to start to put advertising within Messenger. They are serious with this business.

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